A sequence of events and experiences showing steps, choices, and resulting actions during product or service use.
An inexpensive method for discovering how users organise content and functionality for information architecture.
A draft representation testing ideas for layout, behaviour, and flow before full production deployment.
A marketing prompt invoking user response; in digital design, the interactive element directing users to the next step.
The design and organisation of content, pages, and data into a structure that aids user understanding and task completion.