An inexpensive method for discovering how users organise content and functionality for information architecture.
A sequence of events and experiences showing steps, choices, and resulting actions during product or service use.
Characterisation of user segments representing target audience needs and desires for design solutions.
A marketing prompt invoking user response; in digital design, the interactive element directing users to the next step.
A technique evaluating products and features with real users to identify friction in a user experience before deployment.